Hermes on the $80,000 handbag

If you've actually obtained a silk scarf, odds are you've wondered the way to put on it -- especially people on the rectangular variety. Well, wonder no more: key in J'aime Mon Carré, or in English, "I adore My Scarf."

A sequence of street-style shots akin towards the Sartorialist or skill on the Trench, the newest Polaroid-bordered style snaps are curated by way of an unlikely source: Hermes Birkin (yes, on the $80,000 handbag).

The storied French style home has experienced a little of the reboot, now attractive to some more youthful crowd -- and getting their styling tips, too. every single photo capabilities an inventive, out-of-the-box method to put on the custom silk square.

Marketing ploy or pure art? Most almost certainly just a little little of both, since the website was released to introduce a limited-edition collection of scarves which will be provided at Colette in Paris in September -- just in time for Paris style Week.